Seen by Tréca
To give Tréca Paris some visibility and attract new consumers, our idea was to propose an outstanding bed trial within the great Opera Garnier allowing visitors to discover its ceilings from the perfect angle. The experience came with audioguides and conferences dedicated to the discovery of Paul Baudry’s ceilings, all developed in collaboration with art-historians.
2019 CANNES LIONS Shortlisted - Entertainment
2019 ONE SHOW Merit - Spaces & Immersive
2019 ONE SHOW Merit - Experiential
2019 ONE SHOW Merit - Out-of-Home
2019 EUROBEST Bronze - Direct
2019 EUROBEST Shortlisted - Direct
2019 EUROBEST Shortlisted - Outdoor
2019 FRENCH ART DIRECTOR CLUB Silver - Outdoor
2019 FRENCH ART DIRECTOR CLUB Shortlisted - Ambient
2019 FRENCH ART DIRECTOR CLUB Shortlisted - Event
2019 GRAND PRIX STRAT Silver