Don't Skip Foreplay
“A bad beginning makes a bad ending.” — Euripides
Today, porn is the dominant source of teen's sex education, which skews their idea of sexuality : less listening, less time, less foreplay. As a leader in the conversation about intimacy Skyn wanted to adress the issue. Our idea was to add foreplay before porn videos. Pre-rolls staring Stoya and Dale Cooper, pornstars whom the viewers would listen to. Running on Pornhub. Yes, you can skip an ad, but you shouldn’t skip foreplay.
Directed by Sergi Castellà and photographed by Christopher Ripley.
Skyn “Extended Notice”
To go further and multiply our touch points, we enriched the 3 step-notice that explains how to put on a condom with additional visual advice about how to please your partner before putting it on. Inspired by real testimonials and illustrated by commited artists.
Illustrators : Sophie Dherbecourt, Alice Wietzel, Alice Des, Camille Deschiens, Chloé Bourguignon, Edith Carron, Élodie Lascar, Marie Casais, Victoire Gazzola
2021 FRENCH ART DIRECTOR CLUB Silver - Digital
2021 FRENCH ART DIRECTOR CLUB Silver - Digital film
2021 FRENCH ART DIRECTOR CLUB Bronze - Direct
2021 FRENCH ART DIRECTOR CLUB Shortlist - Illustration